Brandon Lee Get in touch

Brandon Lee, photographed in a studio

I build brands with talentI help creators and talent turn their audience into a real business: a brand they own, or a collection with an established brand. I work alongside their management from the first idea through launch and growth.

Co-founder, Ambela$70m+ across ventures I’ve operated or supportedBuilt with talent. Owned by talent.
Sand dunes at dusk with the full moon rising
WhatI Do

I build brands with talent. Brands they own.

Product, manufacturing, launch and growth, handled with the talent and their team. Real businesses built to last, not quick merch drops or novelty products.

Categories

FashionCosmeticsFragranceHomewear
NutritionAccessoriesCPGLuxury goods

How WeWork Together

Two routes. One partner.

  1. A brand of your own.A venture the talent owns, from first idea to launch and scale.
  2. A brand collection.A collaboration with an established brand, to prove demand with less risk.
  3. Inside your team.I work alongside management, never over it.
  4. Talent keeps ownership.The equity and control stay with the talent.
From first idea to launch, and beyond.

Physical product brands, for D2C and retail.

Expertise across
Product developmentManufacturing and supplyD2C and ecommerceRetail and wholesaleLaunch and activationTeam and operations

AMBELA

02Case Study

Ambela: what this looks like in practice.

A denim brand for women, founded by creator Carys Whittaker and co-founded with me. Launched on a sub six-figure investment, it is now one of Europe's fastest growing denim brands, with customers in 71 markets.

ambela.comInstagram
01 / 04
MomentumOne of Europe's fastest growing denim brands.And among the fastest growing creator-led fashion brands.
The founderCarys WhittakerOne of Europe's leading mum creators. She had the vision; together we built the brand from the first sketch.
DemandSell-out launches. Customers in 71 markets.Now run by its own dedicated team.
What's nextScaling toward eight figures.From a sub six-figure investment to a seven-figure brand.
03Who I Work With

Management firms, managers and talent.

Over ten years building products with leading creators, artists and global agencies. I take on a small number of ventures each year.

01 · For management

Offer your talent a brand of their own.

I join your team to deliver it: product, supply chain, launch and growth. You keep the client relationship.

02 · For talent

A brand that is genuinely yours.

Not a licence or your name on someone else's product. A business you own and control.

04The Process

Idea to launch. Then scale.

The same approach behind Ambela, in five steps.

  1. 01

    Idea

    Find the product the talent can credibly lead, and test demand first.

  2. 02

    Build

    Brand, product, manufacturing and supply chain.

  3. 03

    Launch

    A first release designed to sell through.

  4. 04

    Scale

    New markets, channels and products.

  5. 05

    Handover

    A dedicated team in place, with the talent in control.

05The Principle

Talent first. Management at the table.

You work with me directly, as part of your team.

No middlemen.

Direct access to the person building the brand.

No agency layer.

Your team stays your team. I add to it.

Talent owns it.

Equity, control and upside stay with the talent, agreed in writing.

06Get In Touch

Have a venture in mind?

For management firms, managers and talent ready to build a brand of their own. Email me directly.

hello@withbrandonlee.com